Business Card

I tried to keep my business card and branding as neutral as possible. I tend to find that I start to hate my work after short periods of time. By keeping my brand as neutral as possible it will hopefully mean that I will be happy with it for a longer period of time. I want to be proud to hand out a business card not tentative. 

Printing

I am currently speaking to theprintproject.co.uk about printing these cards. I want a thick 700gsm stock with the Samuel Hoh and graphic design text embossed.

Creative CV

Concept

The concept is that the stock is seeded paper. By using puns related to the germination, growth of seeds and plants I hope familiarise myself with my chosen studio. 'Help a budding designer branch out'

It's light hearted and hopefully it starts to connote my personality which I think is key to braking down the barriers and forming a relationship.

'This is seeded paper, if you water it, it should grow!' - If I received this I would definitely water it to see the seeds germinate. If a studio followed my instructions it would mean the poster would possibly be in their studio. This means that people would have the chance to see my face and poster.

Format and process

The poster is A3 size and would be sent out in a C5 envelopes once it has been folded down.

I would screen print this as it would probably be the most appropriate method of production.

The back of the poster contains my CV, personal information and a few samples of work.

Here you can see how the seeded paper may look once it has been watered.

Website Mock Up

I don't really have a set logo. I feel personally that I will grow out of it quickly. I made the Sam in Samuel bold to represent what I want to be called for. By calling me Sam I think it makes me seem more approachable and friendly even though I do use my full name across multiple platforms. 

I began creating a simple layout which allows people to quickly view my work. I think this is essential and means the most to me when I am browsing portfolios. 

When you hover over an image it will turn into a blue box with the title of the project. Once you click the blue box it takes you too a second page where there are more examples of the project.

This is my CV page.

PPP2 Presentation

PPP Presentation Evaluation

I am glad the presentation is out of the way as it's fair to say I was dreading it. I still get quite nervous before the presentation. I think I should of rehearsed it more as I feel I wasn't thorough enough and didn't cover everything I wanted to say mainly because of the anxiety of actually presenting. 

The Business of Design INTRO

UK Economy

• 7th largest in the world
• 3rd largest in the world
• One of the most globalised coutries
• London is the largest financial center equal with New York
• Largest industries - aerospace, pharmaceuticals, North Sea oil and Gas

What is an industry sector?
Primary:
Mining, forestry, grazing, fishing and gathering

Secondary Sector:
Manufacturing and taking the primary goods and processing them. Cars, chemical, aerospace, construction and brewery.

Tertiary Sector:
The tertiary sector of the economy is the service indstry.
Restaurants, healthcare, law, banking and transportation

Quaternary Sector:
Consists of intellectual activities. Scientific, research, I.T, education, culture and government.

Why are industry sectors important?
Sectors are models so that we can analyse  the economy in depth as a whole. Any economy can be divided.

Why do we need to be aware of the economic sectors?

• So we can be aware of relationships within sectors
• So as individual in our industry we can identify gaps in the market or where there isn't. We can start to predict competition and understand current trends.

The Service Industries
Public Sector
Part of the Economy concerned with proving basic government state or publicly owned services.

These services are often of benefit to the whole of society rather then just the individual who uses them. for example the NHS.

Private Sector
Not a state controlled, and is run by individuals and companies for profit.

Offering services in a free market economy.
 Third Sector
The part of the economy that includes voluntary or not-for-profit sectors or organisations.

"An intermediary space between business and government where private energy can be deployed for public good." - Jim Joseph

The presence of a large non-prifit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements.

Service Industries
Creative industries
Education, health & social work
Fiancial and business sevices
Hotels and restaurants
Other social and personal services
Public admin and defence
Real eastate and renting
Tourism
Transports, storage and communication
Wholesale and retails trade

THE CREATIVE INDUSTRIES
Refers to a range of economic activities which are concerned with the generations or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.

In general, creative industries are a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent for potential wealth creation.

• Advertising
• Architecture
• Arts and antique markets
• Crafts
• Design (see also communication design)
• Designer Fashion
• Film, video and photography
• Software, computer games and electronic publishing
• Music and the visual and performing arts
• Publishing
• Television

"Design is a thread that connects ideas and discovery to people and markets" 
The Business of Design
The Design council 2005

• 185, 500 Designers are generating £11.6 billion in annual turnover.
• 62% of designers are under 40
• 31% (20, 436) of design business are based in London
• 60% isn't!
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design business work in communications, digital and multimedia design.

There are 3 main types of companies working in the creative industries

• Design Studios/Consultancies
• In-house design teams
• Freelance designers

Disciplines in the creative industries
Communication design
Products and industrial design
Interior and exhibition desihn

10 Design studios

De Facto - Nottingham

I like the work De Facto did for Fred Perry. Its current and I think they really nailed it in all fairness. Across print and web. The booklet they made looks classy and shows the heritage of Fred Perry.

• Brand Identity
  Advertising
  Print Design
  Illustration
  Web Design & Ecommerce
  Exhibitions & installations
  Video/Multimedia/DVD
  TV Advertising
• 
  

'We are always keen to hear from talented individuals who would like to join our award winning team. We are particularly interested in the following:
PHP5/MySQL Developers

In the first instance, please send CV's and links to examples of work to:

careers@de-facto.com'

_________________________________________________________________

M360 - Nottingham

'It’s really easy to get in touch using our contact form below. Or, we are happy to receive emails and even letters, we love talking on the phone and, more than anything, we like meeting people. You choose!'

Kevin Major
Managing Director
kevin@m360.co.uk
T 0115 945 5099

Sarah Shaw
Account Director
sarah@m360.co.uk
T 0115 945 5099

m360° Limited
6 Wilford Lane, West Bridgford, Nottingham NG2 7QX

It's always nice to hear from talented individuals who'd make a great addition to our design team or our client services department. If you think that's you, send in your CV for our records to: joinin@m360.co.uk

Our services – design, digital and marketing

Corporate identity and branding
Strategic planning
Press advertising
Sales promotion
Event planning and management
Print, production and fulfilment
Direct marketing
Radio advertising
Point of sale and packaging
Corporate literature

Website design and development
Content Management Systems (CMS)
Promotional games, applications & microsites
e-commerce websites
3D visualisation and animation
Internet and email marketing
Search Engine Optimisation (SEO)
Website hosting and analytics
Social media marketing

_________________________________________________________________

Fuse
NOTTINGHAM OFFICE

Knight & Whitehall House

4 Carlton Street

Nottingham
NG1 1NN
Tel: +44 (0)115 828 0421
nottingham@fuse-design.co.uk

Fuse have two main offices in Nottingham and London.

I haven't come across many studios in my home Nottingham that have particularly cuaght my eye, but fuse did! Contemporary current graphic design that fulfils the brief and doesn't look like dog shit.

Also they specialise in print + web especially within branding and identity. Funnily enough I do too!

'We’ve already had a busy start to 2013, by moving into a larger studio space with the capacity to expand even further. We are now based in loft conversion in Hockley, just a few steps away from our old Lacemarket office. If you are in the area, then feel free to pop in for a coffee!' 

- I might have to take them up on this offer. I have decided I am definitely going to contact Fuse and try and sort out some kind of work placement.

I would be silly not to contact Fuse seeing as they are based in my city.

They have been featured in Letterhead + Logo Design 12, international design magazine – Brand, Blank, The Image of the Business Card Today.

_________________________________________________________________

Purple Circle - Nottingham

http://www.purplecircle.co.uk/

- Ground-up branding and rebrands.
- Design and build for web and digital.
- Email campaigns and management.
- Design and artwork for print.
- Packaging design and POS.
- Design and build for mobile apps.
- Copywriting and editing.
- Search Engine Optimisation (SEO) and online PR.
- Social media packages and training.
- Visitor attraction strategy and consultancy
- Video and moving image.

Another interesting studio. I like how they show 'case studies' of work they have done with clients. It reinforces the work process we are currently being taught. Seems really concept driven which is significant to me.

Purple Circle is a three man studio consisting of Darren Fisk, Michael Slack and John Lyle 

To talk colours, shapes, job opportunities and student placements, email Darren -

Darren.fisk@

purplecircle.co.uk

Or pop in for a cup of tea and a biscuit -

Purple Circle

Global HQ

Nottingham1 Howard Street

Nottingham NG1 3LT

—

Tel. 0115 908 4171

Hello@purplecircle.co.uk

_________________________________________________________________

CASERNE - Creative Agency
J Montreal, Quebec, Canada
studiocaserne.ca

FOCUS: Branding, Graphic Design, Motion Graphics

3620, rue Fullum porte34

Montreal (Quebec) H2K 3P6

514.419.8339


info@studiocaserne.ca

It would be pretty difficult for me to get to Canada realistically, but in the eventual future I will end up there. Stumbled upon these on Behance, I came across their branding which is delightful. A real treat for the eyes! 

The studio is made up of David Tremblay, Elizabeth Beaudoin and Ugo Varin-Lachapelle.

I might send them something out in the post just to say hello!

PASSEZ GO

_________________________________________________________________

Bravo Company - Singapore

Bravo Company is a creatively led, independent design studio based in Singapore.

'We specialise in identity & brand development, printed communications & art direction.'

Again I spotted Bravo Company on Behance and was impressed by their work. I have been to Singapore before and I am generally pretty excited by the idea of working/living there. It would be scary but manageable. Maybe I will send these guys something in the post to say hello also!

The studio consists of:

Edwin Tan

Janice Teo

Amanda Ho

_________________________________________________________________

Anagrama - Mexico

http://www.anagrama.com/

Anagrama has a huge following on Behance! Probably one of the biggest I have seen. They have over 800,000 project views which on Behance is a lot let me tell you.

'Bonnard is a Mexican french-inspired tea and confectionary shop.' - Brilliant. It is really clever how Anagrama interpreted the brand Bonnard through the use of Pierre Bonnard's postimpressionist paintings. It different because I would of approached it thinking about how I could represent the brand through the original brand but instead Anagrama created a totally new one through the use of an existing icon. I'm not saying it is easier to do this but the brand feels simplistic which is ideal and not necessarily achieve to actually achieve simplism.

Contact:

Call us to set up an appointment. Our phone number is +52 (81) 8336 6666. If you find it better, please e-mail us at hello@anagrama.com. We are eager to find ways to help you with your projects and show you the rest of our work. 

Address :

Guillermo Prieto #400, Colonia San Pedro, Zip Code 66230 

San Pedro Garza García, Nuevo León, México.

Other studios to check out

Studio Sloan

dejongensronner

Manifesto - 2013

If you can save money for yourself and the client, save money.

When designing always think about the cost of production but don't let it hold you back.

STUDIO BRIEF 3 - Life's a Pitch | ASSK costing

What costs do you invisage the company/business will need to address?

Outgoing

Fixed Bills:

Studio rent - £300pcm x12 =£3,600

Salaries - £14,000 per year x4 =£56,000

Accountant - Uncle Mushtaq - £125per hour (free)

Printer ink - £100pcm x12 =£1200

=£60,800

Office equipment:

Stationary - £150

Printer - £200

4 monitors - £450
4 external hard-drives - £320
Mac mini - £400

=£1,520

Income Investment
Prince's trust - £1500New Enterprise Allowance - £1000 (have to be on the dole)
Coalfields Funds - Yorkshire - £40,000-£2,000,000

Outgoings 1st year

£62,320

Income Investment

£2500 - £40,000

Who are they? Study task 5

Task

Based on the principles that have been introduced so far in the PPP2 module, investigate who you are as a creative in relation to who is out there looking for creative talent.

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• What skills / interests you have and how they relate to the needs of your client group?
• What skills are needed and what skills do you want to develop?
• What are your professional/creative aims and how do they relate to the needs of the client group?

It is essential that you make references to the ʻ4 Psʼ from the PPP2 Presentation. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

Client groups

Tertiary Sector:Government
Telecommunication
Pharmaceuticals
Hospitality/Tourism
Mass media
Healthcare/hospitals
Public health
Information technology
Waste disposal
Banking
Insurance

Financial services
FMCG
Legal services
Construction
Food processing
Consulting
Gambling
Retail sales
Franchising
Real estate
Education

Quaternary:

Background investigators 

Financial planners

Consultants

Real estate appraisers

Information technology consultants 

Business and market research consultants

Quinary 

top executives or officials in such fields as:
government
science
universities
nonprofit
healthcare
culture and the media.

Retail Sales

• What skills / interests you have and how they relate to the needs of your client group?

I am interested in branding and identity and specifically packaging. I enjoy thinking of innovative ways to sell products and create successful brands. I have began to choose briefs that reflect this interest. I am enjoying the Bacardi brief I am currently working on and have made good progress. The process of understanding the brand philosophy and then trying to sell it to the target market is what I am currently enjoying.

I think my typography skills have progressed which are useful in the retail industry as type is written speech and the fundamentals of speech is to communicate and idea or message. 

I also am aware as a consumer of the types of image people want to perceive to other people and understand that is what can make a brand successful or not. I unfortunately buy into image as I am guilty of buying clothes and products and own an Iphone and pair of Nikes so I understand the ideology.

• What skills are needed and what skills do you want to develop?

I think creativity and the understanding of the market are key to working in the retail market. Understanding current trends within various sub cultures and popular cultures. I think my design skills could always be improved constantly.

I feel I need to try new 'styles' and not feel bad or unable to use a style that I know is current but not my creation. Sometimes I feel as if I am 'jumping on the band wagon 'for trying something new which is current and a trend in the industry. I think this is limiting and will hold me back. An example would be Anti Design, I identified the trend early but didn't feel as if I could use it, but eventually did.

I can communicate well with other people and work well in teams. This is useful when collaborating with other people which you will in retail.

• What are your professional/creative aims and how do they relate to the needs of the client group?

I want to own some kind of product which I can brand and sell. This is a very vague business plan but I am always having idea which I can see selling. At some point I will go into retail with my own product.

On a more specific note I really really like Stranger & Strangers work. They create branding/packaging for alcohol brands. I think their work is interesting and it genuinely excites me; future goal is to work for them. My future future goal is to have my own branding and identity agency.

Edenspiekermann Design agency

I stumbled on this agency based in Amsterdam, Berlin, Stuttgart and San Francisco. I like how they present themselves; how friendly they come across while at the same time seem professional and cut throat? I would definitely consider contacting them in the future. 

"Edenspiekermann designs communication, with hand and heart. Their work is useful, thoughtful, surprising."

John Watters - Task 2 (Creative Industries)

A set of tasks.
Make a list of 3 of each of these.

My chosen areas of practice as of now.

• Editorial
• Branding and Identity
• Typography

My main strengths as of now.

• Creative ideas
• Contemporary design
• Enthusiasm and broad interests
• Branding and Identity

My identified weaknesses as of now

• I don't produce enough design sheets still. Sometimes I still feel I shy away from using my illustration skills.
• Not working at the weekends, it just doesn't happen. I get up to late and waste too much valuable time.
• Budgeting my expenses in and out of college. I try not to look at my bank balance because I fear what I am going to see.

A set of main goals for this year. Wishes.

• Get a piece of work published wich would be mass produced.
• Make a significant amount of money for something I designed.
• Get offered a job or placement in a respected design agency.

http://elanaschlenker.com

"Based in Greenpoint, Elana designs and publishes Gratuitous Type ("a pamphlet of typographic smut") in addition to completing work for clients across a wide range of industries. Her long-held love for magazine-making and background in editorial design informs a content-focused approach that eschews overwrought ornamentation in favor of bold typography, unexpected color, and liberally applied humor. Formerly an art director at Condé Nast, Elana can currently be found in the in-house design department at Princeton Architectural Press."

John Watters - Task 1 (Creative Industries)

 

 

Hiromura design

Founded in 1988 by Masaaki Hiromura. The Office specializes in the visual identity, signage systems, package and exhibition design. They have a rich award-winning portfolio and several publications.

I think what I am interested in is the complicated process of making something so simple. Reading between the lines so that the audience doesn't have to. Its like turning graphic design into social engineering.

“the ideal signage system is the one which doesn’t need any signs, I wish it could access one’s brain directly” I agree with this. Design should be invisible sometimes.

This is an interview from designboom:

what would you say is the main characteristic of your visual communication?

'I always think about 'how information is conveyed' rather than 'how to convey information'

the most important thing to achieve is not expression but to find out essence. I want to

continue thinking about the relationship between information and people.

it appears you specialize in the design of signage systems
how difficult is it to innovate in this field without confusing the user?

I am interested in every type of design but my specialty is graphic design . I only came to

work on signage systems through an encounter with a great architect.  a complicated space

plan causes confusion,  a signage system cannot redeem it but makes people more conscious

of the space. we shouldn’t be afraid of confusion.

how do you imagine the future of signage systems?

the ideal signage system is the one which doesn’t need any signs,

I wish it could access one’s brain directly.

can you explain how you came to design the kitasenju pictograms?

we looked at the meanings each kanji letter has. making a part of the letter an illustration gets

right and left brain working at the same time, and it increases one’s attention.

 Everything he says makes sense and is understandable. Even when Himirua talks it is clear what he means.

Vasava

http://www.vasava.es/

"Vasava started up in Barcelona in 1997, today we are a communication studio with 18 young designers who specialize in cross-media projects: print, web, motion, 3D animation, and video."

I started looking at Vasava and realised how broad their range of work is. This is probably because they have a lot of designers working for them. I think I am sold because I have been to Barcelona and it was intense. I can just see myself working their, picking up the language and doing some sweet design; reality would probably differ.

"We have had the honor of designing the custom typography for Nike and FCB's official kits that the team will be wearing during 2012 - 2013. We have drawn inspiration by the subtle cuts and angles of the chimneys of the sentinels of Gaudi's Pedrera." - Wow.

 

 

Graphic tees for american Brand Rocawear FW2011 collection.

 

They must genuinely get a lot of applications, this is a form for potential. 

 

http://www.mainstudio.com/

Edwin van Gelder is an independent graphic designer based in Amsterdam,

the Netherlands. van Gelder founded Mainstudio in 2004.

I picked this studio because I just really like the design. Something I am currently into and can appreciate. It did find it because I searched Graphic Design - Amsterdam, I think again the location brings with it an idea of a lifestyle I think I would enjoy which I guess influenced me to pick this studio:

 

Oat Creative

http://www.oatcreative.com/index.html

There branding work is cool. I could see myself doing the same jobs and really enjoying doing it. I am really into the way they present their work using photography to show off the design which creates a luxurious identity.

I think the owners of Oat creative come across friendly as well which I think is a good thing.

"Our studio lives in a small storefront of a former barber shop, with creaky wood floors and lots of northern light."

That sounds like my cup of tea.

 

Alt Studio

co-founded by Emmanuel Leroy and Olivier Mary. 

Based in Brussels, Work is contemporary and there is a lot of good stuff on their website - the website is also to my taste.

 

Methods of contact:

Email

Phone

Letter

Walk in

Parcel

Online forms

Networking

Plane with a message attached

Get a band to sing and hand out my CV

Deliver them a pizza/ fast food with my CV attached to the packaging.

 Top Choice

I think Hiromura design studios would be a great place to work. I think I could be an asset to the studio and help create smart design.  

I think my choice is based on location and the direction of practice. The brand philosophy is also part of the direction of practice which is visible in the work.

Hiromura studio is based in Minami-Aoyama, Minato, Tokyo, Japan. 

I am contacting them because I want to be part of the team and I think I can contribute to the studio. They should listen because if they don't it would be an opportunity missed.

I would like them to offer me a job and to invite me to Japan with a paid flight so that I could check out the studio.