The Business of Design Introduction

UK Economy

• 7th largest in the world
• 3rd largest in the world
• One of the most globalised coutries
• London is the largest financial center equal with New York
• Largest industries - aerospace, pharmaceuticals, North Sea oil and Gas

What is an industry sector?

Primary:

Mining, forestry, grazing, fishing and gathering

Secondary Sector:

Manufacturing and taking the primary goods and processing them. Cars, chemical, aerospace, construction and brewery.

Tertiary Sector:

The tertiary sector of the economy is the service indstry.

Restaurants, healthcare, law, banking and transportation

Quaternary Sector:

Consists of intellectual activities. Scientific, research, I.T, education, culture and government.

Why are industry sectors important?

Sectors are models so that we can analyse  the economy in depth as a whole. Any economy can be divided.

Why do we need to be aware of the economic sectors?

• So we can be aware of relationships within sectors
• So as individual in our industry we can identify gaps in the market or where there isn't. We can start to predict competition and understand current trends.

The Service Industries

Public Sector

Part of the Economy concerned with proving basic government state or publicly owned services.

These services are often of benefit to the whole of society rather then just the individual who uses them. for example the NHS.

Private Sector

Not a state controlled, and is run by individuals and companies for profit.

Offering services in a free market economy.

 Third Sector

The part of the economy that includes voluntary or not-for-profit sectors or organisations.

"An intermediary space between business and government where private energy can be deployed for public good." - Jim Joseph

The presence of a large non-prifit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements.

Service Industries

Creative industries

Education, health & social work

Fiancial and business sevices

Hotels and restaurants

Other social and personal services

Public admin and defence

Real eastate and renting

Tourism

Transports, storage and communication

Wholesale and retails trade

THE CREATIVE INDUSTRIES

Refers to a range of economic activities which are concerned with the generations or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.

In general, creative industries are a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent for potential wealth creation.

• Advertising
• Architecture
• Arts and antique markets
• Crafts
• Design (see also communication design)
• Designer Fashion
• Film, video and photography
• Software, computer games and electronic publishing
• Music and the visual and performing arts
• Publishing
• Television

"Design is a thread that connects ideas and discovery to people and markets" 

The Business of Design

The Design council 2005

• 185, 500 Designers are generating £11.6 billion in annual turnover.
• 62% of designers are under 40
• 31% (20, 436) of design business are based in London
• 60% isn't!
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design business work in communications, digital and multimedia design.

There are 3 main types of companies working in the creative industries

• Design Studios/Consultancies
• In-house design teams
• Freelance designers

Study Task

• Identify 5 examples of professional practice that you have documented on your blog
• Analyse the work in relation which sectors the work has been produced for.
• List the services that the work relates to.
• Evaluate the success to which the work fulfils its role from the point of view of sectors and services.

 

Oat Creative - http://www.oatcreative.com

Wagamamas:

 

 

Oat creative have produced a lot of work in the tertiary sector, especially for restaurants and bars focusing on branding and identity.

 

Other services Oat has designed for include:

Music industry

Architects 

Government

MTV networks

Magazines

  

I think Oat creative works well within the tertiary sector. Specializing in branding fits quite well into business that offer services to consumers and people who will pick a service from the way the brand looks. Designing for this element in the industry works well for Oat Creative.

"Oat is a design studio that creates brands through concept development, art direction and design.

We style collections of ideas and human experiences to inspire an authentic connection between our clients and their audience."

Zach Shuta

http://cargocollective.com/zachshuta

Emerica:

 

Addict Street wear:

 

Zach Shuta has a distinct style. His work fits well into clothing and street-wear.

Other services Oat has designed for include:

Ill Bill - Musician 

The Lovewright Company - clothing

Amongst Friends - clothing 

Design Week magazine

Zach Shuta produces work in the tertiary sector and focusses on branding and identity. He has a large portfolio and I think he could expand into to his own brand. 

Astrid Stavro Studio

http://www.astridstavro.com

Phaidon Press:

 

 

Book design for a season-by-season guide to cooking vegetables the Italian way.

 

 

" The cover has three embossed Arabic doors, inviting the reader to walk through them and into the book. The door concept is reinforced throughout the book as chapter dividers, so when skimming through the book one has the feeling on walking in and out of Lebanese homes and culture. The serrated edges add atmosphere and a unique tactile feel. Photography by Toby Glanville."

Client - Text Gallery

"Series of metal plates created for Imaginary Menagerie, an exhibition held as part of the London for the Design Festival 2011. The exhibition is based on typographic explorations of the tongue twister and the unpronounceable phrase. The sum of letters in “Dime cuantos cuentos cuentas cuando cuentas cuentos” matches the English translation, “Tell Me How Many Stories You Tell When You Tell Stories”. We then used the plates to create a series of blank notebooks."

Other clients:

Blacklist - Publishers

Sol de Ícaro - Publishers

The Royal College of Art
Ca na Toneta, Website - resturant

Media - posters, visual identities and exhibition design, signage, print and packaging, web and event graphics. 

Astrid works generally in the tertiary sector. She is successful at offering her services to other services such as publishing and book design and also restaurants. 

Albert Ibanyes

http://www.albertibanyez.com/en

Fundació Antoni Tàpies

 

 

 Fontag Magazine

 

A.B.C

Desing of the book A.B.C. Casa de estudios para artistas. Canòdrom, Xavier Arenós. The publication creates a dialogue between the two buildings of Antoni Bonet: La Casa de estudios para artistas (Buenos Aires, 1939) and the Canódromo Meridiana (Barcelona, 1963). 

 Magazine about the graphic applications of a typeface, which changes depending on the number of each publication.

Oscar Peterson Trio. Live in Montreal Cover design, inlay, CD booklet and CD inside. The style of the CD belongs to the graphic style of the seventies, using the Trade Gothic typhography with blue and orange colors over black and white photographies.
Made in the graphic design studio Josep Basora for LoneHillJazz label.

Albert Ibanyez works and collaborates in Graphic Design, Art projects and web design. He works in the tertiary sector. 

Hiromura Design Office
http://hiromuradesign.com

Masaaki Hiromura is involved in the tertiary sector. He creates brands and designs wayfinding, navigation. He is successful in terms of working with big clients. He has produced a lot of work.

Study Task 3 - What Is Industrial Experience?

• What is industrial experience?
• What can you learn from industrial experience?
• What form/format could industrial experience take?
• What areas of industry are you interested in?
• What are your concerns about the industry?

What is industrial experience?
'Real world' graphic design work. The work you produce will be in a live environment with a real client and audience.

Linking to real world graphic design, the work produced will probably/potentially go through actual paid processes such as printing and distribution.

Industrial experience is working with professionals that are paid and are in the industry.

Potentially being paid for work your produce. Supporting yourself and earning a wage.

It's utilising your skills you have learn in a live working environment.

What can you learn from industrial experience?
You can understand how your work compares to other working professionals.

You can understand the processes that occur in the industry.

You can understand how to manage a working relationship with professionals. Learning how to appropriately communicate in the industry. This may be technical jargon about printing to emailing a client.

You can inform your portfolio. Meaning you compare yourself to people who you aspire to be like and try and move in their direction.

You can learn how to manage your business skills; paying tax, invoices and expenses.

What form/format could industrial experience take?
One form industrial experience could take would be studio placements. A few weeks moving around different studios getting a feel for what area of the industry I want to pursue.

Freelance might be an option and way of getting into the industry. If someone contacts you and asked you to do some work for them.

You could be given an actual job; full-time employment on a wage.

It could be attending visiting professionals and or networking with other creatives in the industry.

What areas of industry are you interested in?
Branding and identity. I'm really like the idea of working with retailers and people in consumer industry's that have some service or product to sell.

 

Michael Freimuth

 

BG - Bisgràfic Gallery

Packaging and promotion. Again I really like the idea of selling something. My ambition is to have my own brand.

 

http://www.monroeapparel.co.uk/

 

http://us.shop.rvca.com/w/mens/shirts

I would like to explore print. The physical process of print, using the machines and preparing stock. Foiling and embossing.

 

Akatre

 

Akatre

What are your concerns about the industry?

One concern is that I will find it difficult to get in the industry. Cant be worried about working in the industry until I get into it.

Communicating with working professionals. I really don't know what to expect. I guess everyone is different and no one studio will be the same.

Getting paid and supporting myself. What wage can I expect to start off on? Whats a reasonable amount. Travel costs and accommodation need to be paid some how and there is not going to be student finance forever. 

Not receiving anything useful from studio placements or 'industrial work' what if I turn up and they expect me to do photocopying and making tea.

What if my skills are not sufficient? This is a pretty scary idea of just not knowing what to do. I don't want to feel useless.

Summaries your research in a set of ten short but qualified statements that communicate your understanding, aims and ambitions relating to industrial experience.

Phil and Freds Task

The task was to identify the images we had in front of us and find out the following information about them:

1. Who is the client?
2. Who is the intended audience?
3. What is the function?
4. What is the budget?
5. Where is it from?
6. Who is the designer?

Letterpress Message

1. Personal work
2. Other designers/Type enthusiasts 
3. To spread a message. Random quotes you find on the internet. 
4. Personal budget. Low overheads.
5. Design Studio, International
6. Steady Co.

IKEA fish

1. IKEA
2. IKEA customers 
3. To hold fish. Communicate contents and sell the fish. Make it looks functional connote price through minimalistic packaging. 
4. Quite a high budget as it has been rolled out on a big scale. But for the scale of production I think the budget was probably quite low in comparison to other tinned fish. 
5. Sweden
6. Stockholm Design Lab

Flaming Lips Eye

1. Flaming Lips
2. Flaming lips audience, editorial, internet.
3. To entertain the crowd and add an aesthetic pleasure to the gig.
4. I think it look like a high budget. No way of really knowing though.
5. International 
6. Independent, cant find the designer. The flaming lips?

Saloon Branding

1. Saloon bar/restaurant
2. Customers, adults. Expensive taste. Sophisticated people.
3. To create an identity, brand the Saloon. Function is to show beverages and food menu.
4. Medium budget. I would say for an independent restaurant it would probably be quite a high budget.
5. Somerville MA - America
6. Oat Creative

3D Demon

1. Personal work
2. Gallery admissions. Potential clients
3. Decorate and show his skills. Made for a gallery. Maybe to sell also as a product
4. Relatively low.
5. Michegan
6. AJ Fosik

Zines

1. Catalogue (themselves)
2. Zine enthusiasts, again Catalogue themselves
3. Amuse, collect. Potentially sell.
4. Cheap reproduction. (risograph)
5. Leeds
6. Catalogue

Foam Print

1. IFA (consumer Electronics events), Berlin
2. Attendees of IFA 2011
3. To advertise their foam printer service
4. High cost for the printer, cheap for the material
5. Berlin
6. Unknown

T-shirt

1. Personal Illustration
2. Threadless customers
3. To create an identity for ones self
4. Free. Thread less printed the design
5. NY/Sydney
6. Jeremyville

Ballpit Animation by Kyle Mowat

1. Cartoon Brew
2. Animation lovers
3. To entertain
4. Low
5. Canada
6. Kyle Mowat

USA today redesign

1. USA today
2. Newspaper readers
3. To represent the company and present the news
4. High (massive branding on a big scale) High rollout costs
5. USA
6. Wolf Olins