The Business of Design Introduction

UK Economy

• 7th largest in the world
• 3rd largest in the world
• One of the most globalised coutries
• London is the largest financial center equal with New York
• Largest industries - aerospace, pharmaceuticals, North Sea oil and Gas

What is an industry sector?

Primary:

Mining, forestry, grazing, fishing and gathering

Secondary Sector:

Manufacturing and taking the primary goods and processing them. Cars, chemical, aerospace, construction and brewery.

Tertiary Sector:

The tertiary sector of the economy is the service indstry.

Restaurants, healthcare, law, banking and transportation

Quaternary Sector:

Consists of intellectual activities. Scientific, research, I.T, education, culture and government.

Why are industry sectors important?

Sectors are models so that we can analyse  the economy in depth as a whole. Any economy can be divided.

Why do we need to be aware of the economic sectors?

• So we can be aware of relationships within sectors
• So as individual in our industry we can identify gaps in the market or where there isn't. We can start to predict competition and understand current trends.

The Service Industries

Public Sector

Part of the Economy concerned with proving basic government state or publicly owned services.

These services are often of benefit to the whole of society rather then just the individual who uses them. for example the NHS.

Private Sector

Not a state controlled, and is run by individuals and companies for profit.

Offering services in a free market economy.

 Third Sector

The part of the economy that includes voluntary or not-for-profit sectors or organisations.

"An intermediary space between business and government where private energy can be deployed for public good." - Jim Joseph

The presence of a large non-prifit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements.

Service Industries

Creative industries

Education, health & social work

Fiancial and business sevices

Hotels and restaurants

Other social and personal services

Public admin and defence

Real eastate and renting

Tourism

Transports, storage and communication

Wholesale and retails trade

THE CREATIVE INDUSTRIES

Refers to a range of economic activities which are concerned with the generations or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.

In general, creative industries are a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent for potential wealth creation.

• Advertising
• Architecture
• Arts and antique markets
• Crafts
• Design (see also communication design)
• Designer Fashion
• Film, video and photography
• Software, computer games and electronic publishing
• Music and the visual and performing arts
• Publishing
• Television

"Design is a thread that connects ideas and discovery to people and markets" 

The Business of Design

The Design council 2005

• 185, 500 Designers are generating £11.6 billion in annual turnover.
• 62% of designers are under 40
• 31% (20, 436) of design business are based in London
• 60% isn't!
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design business work in communications, digital and multimedia design.

There are 3 main types of companies working in the creative industries

• Design Studios/Consultancies
• In-house design teams
• Freelance designers

Study Task

• Identify 5 examples of professional practice that you have documented on your blog
• Analyse the work in relation which sectors the work has been produced for.
• List the services that the work relates to.
• Evaluate the success to which the work fulfils its role from the point of view of sectors and services.

 

Oat Creative - http://www.oatcreative.com

Wagamamas:

 

 

Oat creative have produced a lot of work in the tertiary sector, especially for restaurants and bars focusing on branding and identity.

 

Other services Oat has designed for include:

Music industry

Architects 

Government

MTV networks

Magazines

  

I think Oat creative works well within the tertiary sector. Specializing in branding fits quite well into business that offer services to consumers and people who will pick a service from the way the brand looks. Designing for this element in the industry works well for Oat Creative.

"Oat is a design studio that creates brands through concept development, art direction and design.

We style collections of ideas and human experiences to inspire an authentic connection between our clients and their audience."

Zach Shuta

http://cargocollective.com/zachshuta

Emerica:

 

Addict Street wear:

 

Zach Shuta has a distinct style. His work fits well into clothing and street-wear.

Other services Oat has designed for include:

Ill Bill - Musician 

The Lovewright Company - clothing

Amongst Friends - clothing 

Design Week magazine

Zach Shuta produces work in the tertiary sector and focusses on branding and identity. He has a large portfolio and I think he could expand into to his own brand. 

Astrid Stavro Studio

http://www.astridstavro.com

Phaidon Press:

 

 

Book design for a season-by-season guide to cooking vegetables the Italian way.

 

 

" The cover has three embossed Arabic doors, inviting the reader to walk through them and into the book. The door concept is reinforced throughout the book as chapter dividers, so when skimming through the book one has the feeling on walking in and out of Lebanese homes and culture. The serrated edges add atmosphere and a unique tactile feel. Photography by Toby Glanville."

Client - Text Gallery

"Series of metal plates created for Imaginary Menagerie, an exhibition held as part of the London for the Design Festival 2011. The exhibition is based on typographic explorations of the tongue twister and the unpronounceable phrase. The sum of letters in “Dime cuantos cuentos cuentas cuando cuentas cuentos” matches the English translation, “Tell Me How Many Stories You Tell When You Tell Stories”. We then used the plates to create a series of blank notebooks."

Other clients:

Blacklist - Publishers

Sol de Ícaro - Publishers

The Royal College of Art
Ca na Toneta, Website - resturant

Media - posters, visual identities and exhibition design, signage, print and packaging, web and event graphics. 

Astrid works generally in the tertiary sector. She is successful at offering her services to other services such as publishing and book design and also restaurants. 

Albert Ibanyes

http://www.albertibanyez.com/en

Fundació Antoni Tàpies

 

 

 Fontag Magazine

 

A.B.C

Desing of the book A.B.C. Casa de estudios para artistas. Canòdrom, Xavier Arenós. The publication creates a dialogue between the two buildings of Antoni Bonet: La Casa de estudios para artistas (Buenos Aires, 1939) and the Canódromo Meridiana (Barcelona, 1963). 

 Magazine about the graphic applications of a typeface, which changes depending on the number of each publication.

Oscar Peterson Trio. Live in Montreal Cover design, inlay, CD booklet and CD inside. The style of the CD belongs to the graphic style of the seventies, using the Trade Gothic typhography with blue and orange colors over black and white photographies.
Made in the graphic design studio Josep Basora for LoneHillJazz label.

Albert Ibanyez works and collaborates in Graphic Design, Art projects and web design. He works in the tertiary sector. 

Hiromura Design Office
http://hiromuradesign.com

Masaaki Hiromura is involved in the tertiary sector. He creates brands and designs wayfinding, navigation. He is successful in terms of working with big clients. He has produced a lot of work.