Business Card

I tried to keep my business card and branding as neutral as possible. I tend to find that I start to hate my work after short periods of time. By keeping my brand as neutral as possible it will hopefully mean that I will be happy with it for a longer period of time. I want to be proud to hand out a business card not tentative. 

Printing

I am currently speaking to theprintproject.co.uk about printing these cards. I want a thick 700gsm stock with the Samuel Hoh and graphic design text embossed.

Creative CV

Concept

The concept is that the stock is seeded paper. By using puns related to the germination, growth of seeds and plants I hope familiarise myself with my chosen studio. 'Help a budding designer branch out'

It's light hearted and hopefully it starts to connote my personality which I think is key to braking down the barriers and forming a relationship.

'This is seeded paper, if you water it, it should grow!' - If I received this I would definitely water it to see the seeds germinate. If a studio followed my instructions it would mean the poster would possibly be in their studio. This means that people would have the chance to see my face and poster.

Format and process

The poster is A3 size and would be sent out in a C5 envelopes once it has been folded down.

I would screen print this as it would probably be the most appropriate method of production.

The back of the poster contains my CV, personal information and a few samples of work.

Here you can see how the seeded paper may look once it has been watered.

Website Mock Up

I don't really have a set logo. I feel personally that I will grow out of it quickly. I made the Sam in Samuel bold to represent what I want to be called for. By calling me Sam I think it makes me seem more approachable and friendly even though I do use my full name across multiple platforms. 

I began creating a simple layout which allows people to quickly view my work. I think this is essential and means the most to me when I am browsing portfolios. 

When you hover over an image it will turn into a blue box with the title of the project. Once you click the blue box it takes you too a second page where there are more examples of the project.

This is my CV page.

PPP2 Presentation

PPP Presentation Evaluation

I am glad the presentation is out of the way as it's fair to say I was dreading it. I still get quite nervous before the presentation. I think I should of rehearsed it more as I feel I wasn't thorough enough and didn't cover everything I wanted to say mainly because of the anxiety of actually presenting. 

The Business of Design INTRO

UK Economy

• 7th largest in the world
• 3rd largest in the world
• One of the most globalised coutries
• London is the largest financial center equal with New York
• Largest industries - aerospace, pharmaceuticals, North Sea oil and Gas

What is an industry sector?
Primary:
Mining, forestry, grazing, fishing and gathering

Secondary Sector:
Manufacturing and taking the primary goods and processing them. Cars, chemical, aerospace, construction and brewery.

Tertiary Sector:
The tertiary sector of the economy is the service indstry.
Restaurants, healthcare, law, banking and transportation

Quaternary Sector:
Consists of intellectual activities. Scientific, research, I.T, education, culture and government.

Why are industry sectors important?
Sectors are models so that we can analyse  the economy in depth as a whole. Any economy can be divided.

Why do we need to be aware of the economic sectors?

• So we can be aware of relationships within sectors
• So as individual in our industry we can identify gaps in the market or where there isn't. We can start to predict competition and understand current trends.

The Service Industries
Public Sector
Part of the Economy concerned with proving basic government state or publicly owned services.

These services are often of benefit to the whole of society rather then just the individual who uses them. for example the NHS.

Private Sector
Not a state controlled, and is run by individuals and companies for profit.

Offering services in a free market economy.
 Third Sector
The part of the economy that includes voluntary or not-for-profit sectors or organisations.

"An intermediary space between business and government where private energy can be deployed for public good." - Jim Joseph

The presence of a large non-prifit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements.

Service Industries
Creative industries
Education, health & social work
Fiancial and business sevices
Hotels and restaurants
Other social and personal services
Public admin and defence
Real eastate and renting
Tourism
Transports, storage and communication
Wholesale and retails trade

THE CREATIVE INDUSTRIES
Refers to a range of economic activities which are concerned with the generations or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.

In general, creative industries are a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent for potential wealth creation.

• Advertising
• Architecture
• Arts and antique markets
• Crafts
• Design (see also communication design)
• Designer Fashion
• Film, video and photography
• Software, computer games and electronic publishing
• Music and the visual and performing arts
• Publishing
• Television

"Design is a thread that connects ideas and discovery to people and markets" 
The Business of Design
The Design council 2005

• 185, 500 Designers are generating £11.6 billion in annual turnover.
• 62% of designers are under 40
• 31% (20, 436) of design business are based in London
• 60% isn't!
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design business work in communications, digital and multimedia design.

There are 3 main types of companies working in the creative industries

• Design Studios/Consultancies
• In-house design teams
• Freelance designers

Disciplines in the creative industries
Communication design
Products and industrial design
Interior and exhibition desihn

10 Design studios

De Facto - Nottingham

I like the work De Facto did for Fred Perry. Its current and I think they really nailed it in all fairness. Across print and web. The booklet they made looks classy and shows the heritage of Fred Perry.

• Brand Identity
  Advertising
  Print Design
  Illustration
  Web Design & Ecommerce
  Exhibitions & installations
  Video/Multimedia/DVD
  TV Advertising
• 
  

'We are always keen to hear from talented individuals who would like to join our award winning team. We are particularly interested in the following:
PHP5/MySQL Developers

In the first instance, please send CV's and links to examples of work to:

careers@de-facto.com'

_________________________________________________________________

M360 - Nottingham

'It’s really easy to get in touch using our contact form below. Or, we are happy to receive emails and even letters, we love talking on the phone and, more than anything, we like meeting people. You choose!'

Kevin Major
Managing Director
kevin@m360.co.uk
T 0115 945 5099

Sarah Shaw
Account Director
sarah@m360.co.uk
T 0115 945 5099

m360° Limited
6 Wilford Lane, West Bridgford, Nottingham NG2 7QX

It's always nice to hear from talented individuals who'd make a great addition to our design team or our client services department. If you think that's you, send in your CV for our records to: joinin@m360.co.uk

Our services – design, digital and marketing

Corporate identity and branding
Strategic planning
Press advertising
Sales promotion
Event planning and management
Print, production and fulfilment
Direct marketing
Radio advertising
Point of sale and packaging
Corporate literature

Website design and development
Content Management Systems (CMS)
Promotional games, applications & microsites
e-commerce websites
3D visualisation and animation
Internet and email marketing
Search Engine Optimisation (SEO)
Website hosting and analytics
Social media marketing

_________________________________________________________________

Fuse
NOTTINGHAM OFFICE

Knight & Whitehall House

4 Carlton Street

Nottingham
NG1 1NN
Tel: +44 (0)115 828 0421
nottingham@fuse-design.co.uk

Fuse have two main offices in Nottingham and London.

I haven't come across many studios in my home Nottingham that have particularly cuaght my eye, but fuse did! Contemporary current graphic design that fulfils the brief and doesn't look like dog shit.

Also they specialise in print + web especially within branding and identity. Funnily enough I do too!

'We’ve already had a busy start to 2013, by moving into a larger studio space with the capacity to expand even further. We are now based in loft conversion in Hockley, just a few steps away from our old Lacemarket office. If you are in the area, then feel free to pop in for a coffee!' 

- I might have to take them up on this offer. I have decided I am definitely going to contact Fuse and try and sort out some kind of work placement.

I would be silly not to contact Fuse seeing as they are based in my city.

They have been featured in Letterhead + Logo Design 12, international design magazine – Brand, Blank, The Image of the Business Card Today.

_________________________________________________________________

Purple Circle - Nottingham

http://www.purplecircle.co.uk/

- Ground-up branding and rebrands.
- Design and build for web and digital.
- Email campaigns and management.
- Design and artwork for print.
- Packaging design and POS.
- Design and build for mobile apps.
- Copywriting and editing.
- Search Engine Optimisation (SEO) and online PR.
- Social media packages and training.
- Visitor attraction strategy and consultancy
- Video and moving image.

Another interesting studio. I like how they show 'case studies' of work they have done with clients. It reinforces the work process we are currently being taught. Seems really concept driven which is significant to me.

Purple Circle is a three man studio consisting of Darren Fisk, Michael Slack and John Lyle 

To talk colours, shapes, job opportunities and student placements, email Darren -

Darren.fisk@

purplecircle.co.uk

Or pop in for a cup of tea and a biscuit -

Purple Circle

Global HQ

Nottingham1 Howard Street

Nottingham NG1 3LT

—

Tel. 0115 908 4171

Hello@purplecircle.co.uk

_________________________________________________________________

CASERNE - Creative Agency
J Montreal, Quebec, Canada
studiocaserne.ca

FOCUS: Branding, Graphic Design, Motion Graphics

3620, rue Fullum porte34

Montreal (Quebec) H2K 3P6

514.419.8339


info@studiocaserne.ca

It would be pretty difficult for me to get to Canada realistically, but in the eventual future I will end up there. Stumbled upon these on Behance, I came across their branding which is delightful. A real treat for the eyes! 

The studio is made up of David Tremblay, Elizabeth Beaudoin and Ugo Varin-Lachapelle.

I might send them something out in the post just to say hello!

PASSEZ GO

_________________________________________________________________

Bravo Company - Singapore

Bravo Company is a creatively led, independent design studio based in Singapore.

'We specialise in identity & brand development, printed communications & art direction.'

Again I spotted Bravo Company on Behance and was impressed by their work. I have been to Singapore before and I am generally pretty excited by the idea of working/living there. It would be scary but manageable. Maybe I will send these guys something in the post to say hello also!

The studio consists of:

Edwin Tan

Janice Teo

Amanda Ho

_________________________________________________________________

Anagrama - Mexico

http://www.anagrama.com/

Anagrama has a huge following on Behance! Probably one of the biggest I have seen. They have over 800,000 project views which on Behance is a lot let me tell you.

'Bonnard is a Mexican french-inspired tea and confectionary shop.' - Brilliant. It is really clever how Anagrama interpreted the brand Bonnard through the use of Pierre Bonnard's postimpressionist paintings. It different because I would of approached it thinking about how I could represent the brand through the original brand but instead Anagrama created a totally new one through the use of an existing icon. I'm not saying it is easier to do this but the brand feels simplistic which is ideal and not necessarily achieve to actually achieve simplism.

Contact:

Call us to set up an appointment. Our phone number is +52 (81) 8336 6666. If you find it better, please e-mail us at hello@anagrama.com. We are eager to find ways to help you with your projects and show you the rest of our work. 

Address :

Guillermo Prieto #400, Colonia San Pedro, Zip Code 66230 

San Pedro Garza García, Nuevo León, México.

Other studios to check out

Studio Sloan

dejongensronner

STUDIO BRIEF 3 - Life's a Pitch | ASSK costing

What costs do you invisage the company/business will need to address?

Outgoing

Fixed Bills:

Studio rent - £300pcm x12 =£3,600

Salaries - £14,000 per year x4 =£56,000

Accountant - Uncle Mushtaq - £125per hour (free)

Printer ink - £100pcm x12 =£1200

=£60,800

Office equipment:

Stationary - £150

Printer - £200

4 monitors - £450
4 external hard-drives - £320
Mac mini - £400

=£1,520

Income Investment
Prince's trust - £1500New Enterprise Allowance - £1000 (have to be on the dole)
Coalfields Funds - Yorkshire - £40,000-£2,000,000

Outgoings 1st year

£62,320

Income Investment

£2500 - £40,000

Who are they? Study task 5

Task

Based on the principles that have been introduced so far in the PPP2 module, investigate who you are as a creative in relation to who is out there looking for creative talent.

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• What skills / interests you have and how they relate to the needs of your client group?
• What skills are needed and what skills do you want to develop?
• What are your professional/creative aims and how do they relate to the needs of the client group?

It is essential that you make references to the ʻ4 Psʼ from the PPP2 Presentation. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

Client groups

Tertiary Sector:Government
Telecommunication
Pharmaceuticals
Hospitality/Tourism
Mass media
Healthcare/hospitals
Public health
Information technology
Waste disposal
Banking
Insurance

Financial services
FMCG
Legal services
Construction
Food processing
Consulting
Gambling
Retail sales
Franchising
Real estate
Education

Quaternary:

Background investigators 

Financial planners

Consultants

Real estate appraisers

Information technology consultants 

Business and market research consultants

Quinary 

top executives or officials in such fields as:
government
science
universities
nonprofit
healthcare
culture and the media.

Retail Sales

• What skills / interests you have and how they relate to the needs of your client group?

I am interested in branding and identity and specifically packaging. I enjoy thinking of innovative ways to sell products and create successful brands. I have began to choose briefs that reflect this interest. I am enjoying the Bacardi brief I am currently working on and have made good progress. The process of understanding the brand philosophy and then trying to sell it to the target market is what I am currently enjoying.

I think my typography skills have progressed which are useful in the retail industry as type is written speech and the fundamentals of speech is to communicate and idea or message. 

I also am aware as a consumer of the types of image people want to perceive to other people and understand that is what can make a brand successful or not. I unfortunately buy into image as I am guilty of buying clothes and products and own an Iphone and pair of Nikes so I understand the ideology.

• What skills are needed and what skills do you want to develop?

I think creativity and the understanding of the market are key to working in the retail market. Understanding current trends within various sub cultures and popular cultures. I think my design skills could always be improved constantly.

I feel I need to try new 'styles' and not feel bad or unable to use a style that I know is current but not my creation. Sometimes I feel as if I am 'jumping on the band wagon 'for trying something new which is current and a trend in the industry. I think this is limiting and will hold me back. An example would be Anti Design, I identified the trend early but didn't feel as if I could use it, but eventually did.

I can communicate well with other people and work well in teams. This is useful when collaborating with other people which you will in retail.

• What are your professional/creative aims and how do they relate to the needs of the client group?

I want to own some kind of product which I can brand and sell. This is a very vague business plan but I am always having idea which I can see selling. At some point I will go into retail with my own product.

On a more specific note I really really like Stranger & Strangers work. They create branding/packaging for alcohol brands. I think their work is interesting and it genuinely excites me; future goal is to work for them. My future future goal is to have my own branding and identity agency.

Edenspiekermann Design agency

I stumbled on this agency based in Amsterdam, Berlin, Stuttgart and San Francisco. I like how they present themselves; how friendly they come across while at the same time seem professional and cut throat? I would definitely consider contacting them in the future. 

"Edenspiekermann designs communication, with hand and heart. Their work is useful, thoughtful, surprising."

John Watters - Task 2 (Creative Industries)

A set of tasks.
Make a list of 3 of each of these.

My chosen areas of practice as of now.

• Editorial
• Branding and Identity
• Typography

My main strengths as of now.

• Creative ideas
• Contemporary design
• Enthusiasm and broad interests
• Branding and Identity

My identified weaknesses as of now

• I don't produce enough design sheets still. Sometimes I still feel I shy away from using my illustration skills.
• Not working at the weekends, it just doesn't happen. I get up to late and waste too much valuable time.
• Budgeting my expenses in and out of college. I try not to look at my bank balance because I fear what I am going to see.

A set of main goals for this year. Wishes.

• Get a piece of work published wich would be mass produced.
• Make a significant amount of money for something I designed.
• Get offered a job or placement in a respected design agency.

The Business of Design Introduction

UK Economy

• 7th largest in the world
• 3rd largest in the world
• One of the most globalised coutries
• London is the largest financial center equal with New York
• Largest industries - aerospace, pharmaceuticals, North Sea oil and Gas

What is an industry sector?

Primary:

Mining, forestry, grazing, fishing and gathering

Secondary Sector:

Manufacturing and taking the primary goods and processing them. Cars, chemical, aerospace, construction and brewery.

Tertiary Sector:

The tertiary sector of the economy is the service indstry.

Restaurants, healthcare, law, banking and transportation

Quaternary Sector:

Consists of intellectual activities. Scientific, research, I.T, education, culture and government.

Why are industry sectors important?

Sectors are models so that we can analyse  the economy in depth as a whole. Any economy can be divided.

Why do we need to be aware of the economic sectors?

• So we can be aware of relationships within sectors
• So as individual in our industry we can identify gaps in the market or where there isn't. We can start to predict competition and understand current trends.

The Service Industries

Public Sector

Part of the Economy concerned with proving basic government state or publicly owned services.

These services are often of benefit to the whole of society rather then just the individual who uses them. for example the NHS.

Private Sector

Not a state controlled, and is run by individuals and companies for profit.

Offering services in a free market economy.

 Third Sector

The part of the economy that includes voluntary or not-for-profit sectors or organisations.

"An intermediary space between business and government where private energy can be deployed for public good." - Jim Joseph

The presence of a large non-prifit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements.

Service Industries

Creative industries

Education, health & social work

Fiancial and business sevices

Hotels and restaurants

Other social and personal services

Public admin and defence

Real eastate and renting

Tourism

Transports, storage and communication

Wholesale and retails trade

THE CREATIVE INDUSTRIES

Refers to a range of economic activities which are concerned with the generations or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.

In general, creative industries are a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent for potential wealth creation.

• Advertising
• Architecture
• Arts and antique markets
• Crafts
• Design (see also communication design)
• Designer Fashion
• Film, video and photography
• Software, computer games and electronic publishing
• Music and the visual and performing arts
• Publishing
• Television

"Design is a thread that connects ideas and discovery to people and markets" 

The Business of Design

The Design council 2005

• 185, 500 Designers are generating £11.6 billion in annual turnover.
• 62% of designers are under 40
• 31% (20, 436) of design business are based in London
• 60% isn't!
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design business work in communications, digital and multimedia design.

There are 3 main types of companies working in the creative industries

• Design Studios/Consultancies
• In-house design teams
• Freelance designers

Study Task

• Identify 5 examples of professional practice that you have documented on your blog
• Analyse the work in relation which sectors the work has been produced for.
• List the services that the work relates to.
• Evaluate the success to which the work fulfils its role from the point of view of sectors and services.

 

Oat Creative - http://www.oatcreative.com

Wagamamas:

 

 

Oat creative have produced a lot of work in the tertiary sector, especially for restaurants and bars focusing on branding and identity.

 

Other services Oat has designed for include:

Music industry

Architects 

Government

MTV networks

Magazines

  

I think Oat creative works well within the tertiary sector. Specializing in branding fits quite well into business that offer services to consumers and people who will pick a service from the way the brand looks. Designing for this element in the industry works well for Oat Creative.

"Oat is a design studio that creates brands through concept development, art direction and design.

We style collections of ideas and human experiences to inspire an authentic connection between our clients and their audience."

Zach Shuta

http://cargocollective.com/zachshuta

Emerica:

 

Addict Street wear:

 

Zach Shuta has a distinct style. His work fits well into clothing and street-wear.

Other services Oat has designed for include:

Ill Bill - Musician 

The Lovewright Company - clothing

Amongst Friends - clothing 

Design Week magazine

Zach Shuta produces work in the tertiary sector and focusses on branding and identity. He has a large portfolio and I think he could expand into to his own brand. 

Astrid Stavro Studio

http://www.astridstavro.com

Phaidon Press:

 

 

Book design for a season-by-season guide to cooking vegetables the Italian way.

 

 

" The cover has three embossed Arabic doors, inviting the reader to walk through them and into the book. The door concept is reinforced throughout the book as chapter dividers, so when skimming through the book one has the feeling on walking in and out of Lebanese homes and culture. The serrated edges add atmosphere and a unique tactile feel. Photography by Toby Glanville."

Client - Text Gallery

"Series of metal plates created for Imaginary Menagerie, an exhibition held as part of the London for the Design Festival 2011. The exhibition is based on typographic explorations of the tongue twister and the unpronounceable phrase. The sum of letters in “Dime cuantos cuentos cuentas cuando cuentas cuentos” matches the English translation, “Tell Me How Many Stories You Tell When You Tell Stories”. We then used the plates to create a series of blank notebooks."

Other clients:

Blacklist - Publishers

Sol de Ícaro - Publishers

The Royal College of Art
Ca na Toneta, Website - resturant

Media - posters, visual identities and exhibition design, signage, print and packaging, web and event graphics. 

Astrid works generally in the tertiary sector. She is successful at offering her services to other services such as publishing and book design and also restaurants. 

Albert Ibanyes

http://www.albertibanyez.com/en

Fundació Antoni Tàpies

 

 

 Fontag Magazine

 

A.B.C

Desing of the book A.B.C. Casa de estudios para artistas. Canòdrom, Xavier Arenós. The publication creates a dialogue between the two buildings of Antoni Bonet: La Casa de estudios para artistas (Buenos Aires, 1939) and the Canódromo Meridiana (Barcelona, 1963). 

 Magazine about the graphic applications of a typeface, which changes depending on the number of each publication.

Oscar Peterson Trio. Live in Montreal Cover design, inlay, CD booklet and CD inside. The style of the CD belongs to the graphic style of the seventies, using the Trade Gothic typhography with blue and orange colors over black and white photographies.
Made in the graphic design studio Josep Basora for LoneHillJazz label.

Albert Ibanyez works and collaborates in Graphic Design, Art projects and web design. He works in the tertiary sector. 

Hiromura Design Office
http://hiromuradesign.com

Masaaki Hiromura is involved in the tertiary sector. He creates brands and designs wayfinding, navigation. He is successful in terms of working with big clients. He has produced a lot of work.